I am use my “down time” to get myself and clients organized for the busy year ahead. One of the key items helping me with planning is an editorial calendar. Do you blog or regularly contribute to a newsletter? If so, you should take a few hours now and implement an editorial calendar. For those of you not familiar with what this is, it is a plan you create that outlines what topic you will be discussing and when. Seems simple enough… and it is, it just takes a bit of preplanning.
Each time you want to follow someone who fits the criteria of one of your lists you go to their Twitter page, click on Lists and add them to your appropriate list. For instance I coach and mentor social media strategy for startups startups both on-line and locally, therefore I have a list titled “Vancouver”. Anyone who is in my immediate area goes into that list. Think carefully about the title of each of your lists. You will be surprised how quickly you can create your 20 lists. It is much more efficient to put thought in up front about how you are going to use your Twitter lists, rather than having to change everything around later.
When describing your ideal customer for your social media marketing list out the different things they would be interested in talking about, learning and sharing with others they care about.
Your blog must be organized and updated fairly regularly in order to be taken seriously. Your blog should be focused on your business, idea or service. Post your blog on all your social media strategy media pages. The more pages you have means more friends means more eyes looking at your blog. Look up programs that offer the opportunity to post your blog to all your media pages simultaneously. It will be time consuming to post your blog individually.
To add music, transitions, and an introduction, and a closing to your video, plus delete mistakes, you will need video-editing software. Some computers have this pre-installed. Other makes of computers have software that can be downloaded. Again, at time of purchase, talk to the salesperson to make sure that you will have the proper equipment and software available to you to make the quality videos that are needed to create a world class brand. If you desire even more advanced movie editing, software companies make available powerful software that makes truly immersive videos. Some research at through search engines can find you the upper level software that you social media startups are seeking.
To summarize, there are two main methods of promotion online. You can get help by asking your friends to promote your product for free, or by seeking paid assistance. Generally, I recommend going the free route for beginners and individuals, and leaving the paid advertising to the more experienced and larger businesses.
If you are interested in an online business and want to create a success out of it, buy and ebook with 30 or, that is a lot better, 60 days money back guarantee. This way, if you realize that 1- you do not understand the system, 2- it is really too expensive for you or 3- that it is absolutely not for you, request a refund.